Crypto and Web3 are often reserved for a closed few: cold and futuristic aesthetics being synonymous with the space. Sock disrupts this by creating a safe and secure app to buy and trade crypto. Where web3 natives and novices can access guidance, news, and every kind of crypto conversation.
Inspired by the playfulness in the name, we built a brand that was accessible, inviting, and warm—a trust-powered and community-driven product for everyone to be part of.
Client: Sock
Agency: Koto
Role: Designer