Uber Eats serves up fantastic restaurant options for customers, and easy-to-use tools for delivery people and restaurant owners. Our challenge was to create a strategic and visual identity that enables it to sit proudly alongside the Uber masterbrand, while standing out from other food delivery companies in the market.
Centered on the promise to ‘fuel a world hungry for life’, it celebrates Uber Eats’ unique ability to give people the energy and time to do more of what matters to them. Whether that’s gathering together, starting a side hustle, or growing a successful restaurant business.
Client: Uber Eats
Agency: Koto
Role: Designer